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What is Stakeholder Centered Coaching?
Stakeholder Centered Coaching (SCC), developed by Marshall Goldsmith, is a practice based upon achieving positive, lasting change in behavior: for the leader, their people and their teams.
Marshall Goldsmith Approach Vs Traditional Approach
Client engages a broad range of stakeholders
including bosses, coworkers, and employees in
daily coaching: outcome is accelerated growth,
heightened awareness, humility and EQ through
immediate identification of leadership
behaviours that are most impactful not only for
the client but all stakeholders. The process
inherently creates a culture of change and trust
that did not exist
SCC takes incredible courage, humility and
discipline – it is a transparent and public process
which involves sharing with stakeholder including
subordinates those things that client is weak at
and wants to improve upon and is asking their
NB: Coaching conversations are bound by
SCC Process focus on sustainability in behavioural
shifts by repeating actions confirmed by
stakeholders that form habits, these habits with
in 6-9 months form new behaviours that are
sustained and are reinforced by new perceptions
acknowledged by stakeholders through mini
survey feedback as well as on the job. .
SCC is a highly transferable coaching process that
the client learns how to deliver during the
leadership growth journey – SCC clients graduate
SCC Coaches have complete access to the process
and tools to use within their team as they see fit
– paying it forward is the greatest compliment we
“Was unsure about leadership coaching, but the outcomes I received were undisputable. It was the best investment I have made in my development in 7 years of work life”
Whats the Formula For Measurable Change?
Neither the person being coached nor the coach determines improvement. Rather the degree of improvement is determined by the stakeholders/raters of the Leader over the course of the engagement.
What are typical goals that leaders work on?
A leader could get initial feedback that they need to be a better listener. The leader will then get suggestions from stakeholders on how he/she can accomplish this goal. These sugestions will be documented next to the larger goal.
How are stakeholders chosen?
Stakeholders are people in the company most impacted by the leadership behavior. For example if a leader wants to be a better listener, then people who are consistently in meetings with the leader would be prime stakeholders. If the leader wants to be better at delegation, then direct reports would be the stake holders.
How are results Determined?
Stakeholders rate the leader in mini surveys on a scale from =3 to +3 as to weather the behavioral goal is getting better or worse compared to the beginning of the process.
How does the Coaching work?
Leaders are coached two hours per month. The leader can choose if this is done in four 30 minute segments, two 60 minute sessions or one longer monthly session
How does the monthly check in work?
These are meant to be brief exchanges where the leader asks for feedbacks on how he/she is doing and any suggestions for the future. This could be accomplished in brief two -minute meetings or an email exchange.
What makes Stakeholder Cnetered Coaching Unique?
Coaches only get paid at the end of the engagement if the leader has made a positive progress on his/her goals. If the goals are neutral or negative, coaches do not get paid.